DIGITAL MARKETING
Digital marketing refers to the promotion of products, brands, or services using digital channels such as search engines, social media platforms, email, and websites.
Types of Digital Marketing:
1. Search Engine Optimization (SEO): Optimizing website content to rank higher in search engine results pages (SERPs).
2. Pay-Per-Click (PPC) Advertising: Creating and publishing online ads that are paid for each time a user clicks.
3. Social Media Marketing: Promoting products or services on social media platforms like Facebook, Twitter, and Instagram.
4. Email Marketing: Sending targeted and personalized messages to customers or prospects via email.
5. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
6. Influencer Marketing: Partnering with influencers to promote products or services to their followers.
7. Affiliate Marketing: Partnering with affiliates who promote products or services and earn a commission on sales.
8. Video Marketing: Using video content to promote products or services on platforms like YouTube, Vimeo, or Facebook.
9. Mobile Marketing: Reaching customers or prospects through mobile devices via SMS, MMS, or mobile apps.
Digital Marketing:
1. Increased brand awareness
2. Improved website traffic
3. Enhanced customer engagement
4. Higher conversion rates
5. Better return on investment (ROI)
6. Data-driven decision making
7. Competitive advantage
Skills used in Digital Marketing:
1. Creativity
2. Analytical skills
3. Communication skills
4. Technical skills
5. Strategic thinking
6. Problem-solving skills
7. Data analysis skills